Experience Creativity Based On Research
Robbie blends 28 years of advertising for hospitals and healthcare organizations with his unique ability to tune into and understand consumer emotions. His first-hand experience is down the creative side of advertising in strategy, creative development and production of the final creative tools for his clients. He also has front-line experience in working direct with marketing directors and c-suite administration.
Typically, Robbie's clients have a marketing initiative in mind. Such as a service line or an awareness campaign. It doesn't matter what the mission is, it's the same process - understand the consumer - either internal or external before a creative strategy, then creative is developed.
Robbie's creative approach is founded on understanding research and blending, emotional intelligence, creative savvy and marketing know-how.
KemperConnect has developed extensive testimonial advertising campaigns based on the use of real people telling their real stories. Knowing how to ask the questions that yield great stories comes from consumer understanding through interpreting surveys and focus groups.