• EQ
• Articles/Surveys
• Conference
• Case Studies
• KGB

Build Your Brand With Emotionally Intelligent Marketing.

Is your hospital's brand promise understood and felt by your consumers? Do you have a clearly defined look, feel and tone that resonates with the expectations and experiences of your consumers? If your marketing messages don't connect, then your hospital is misbranded.

In a recent survey commissioned by KemperConnect of healthcare marketing officials they overwhelming state that creating a lasting emotional connection and building a long-term patient relationship is preferred to a one-time "sale".

Quoting from a recent article in SPECTRUM, published by SHSMD, "When people choose among brands, including hospitals, emotions often factor more in the decision than logic. Traditional research among active promoters, however,leaves their emotional landscape unexplored...."

Click here to View: SHSMD Branding Article

With a unique and strategic approach to healthcare marketing, KemperConnect uses Emotional Intelligence (EI) and explores the emotional landscape that your patients and consumers feel through their experiences:

El / EQ background:

A person’s and organization’s collective EQ, or emotional quotient, is a metric that defines the ability to be self aware, independent, assertive, optimistic, hold high self regard and most importantly, possess and embody a strong empathetic connection with their consumers. Consumers’ most powerful reactions are triggered by deep emotions, rather than by rational and linear thought process.

Developing emotionally intelligent marketing to connect with your consumers is a key opportunity to grow your healthcare organization exists.

Working with Robbie Kemper and KemperConnect to develop your hospital’s Advertising EQ will enable you to:

• Emotionally connect to your consumers by developing creative that appropriately taps into the energy, feelings, enthusiasm and basic needs of your consumers.


• Emotionally connect to your consumers and go well beyond touting your organization’s bricks, mortar, technology and highly-trained staff.


• Emotionally relate to your consumers by recognizing that they are people with individual needs and wants that are influenced by their feelings.


• Emotionally connect with your internal and external consumers while promoting a specific agenda, goal or strategic plan of your hospital.


• Leverage the primary role of a healthcare organization’s advertising: to create emotional connections with consumers to grow and maintain your competitive advantage.

Each engagement involves an assessment of your healthcare organization’s Advertising EQ and a roadmap to improving emotional connections for both internal and external consumers.

Professional Biography:

Robbie Kemper is the creator of KemperConnect a consultative firm specializing in healthcare marketing and owner of KGB Advertising, a full-service advertising agency with extensive experience in healthcare, business to business, retail, food and service businesses. He provides his clients with ongoing consulting, strategy development, creative services, branding, web design, engineering and e-commerce solutions. He is also CEO/Creative Director at KGB Advertising.

Focus:

Robbie’s concentration over the years has been on Emotional Intelligence, or EI. This has nothing to do with smart, but everything to do with how smartly one recognizes and adapts to the emotional needs of their clients’ marketplaces.

Robbie recently presented his paper “Emotionally Connecting Consumers To Build Brand Awareness,” at the 2008 International Conference On Emotional Intelligence. He also attended the first ICEI conference in 2007 in London and subsequent conferences in 2008 and 2009. His personal growth work in the past few years has involved a growth coach as well as personal studies of EQ-i. He has taken and studied the EQ-inventory assessment.

Robbie has a track record of helping healthcare clients for over 30 years. His successes with EQ-i driven testimonial advertising are published in an article for the March/April, 2008 issue of Spectrum, for the Society for Healthcare Strategy and Market Development (SHSMD). Robbie has also presented three roundtable discussionsat both the 2007, 2008 and 2009 SHSMD annual conferences.

KemperConnect is founded by blending EQ-i and a historical knowledge of creative advertising. This process is yielding remarkable positive consumer feedback, not to mention an increase of business for his clients.

In a field known for flamboyant extroverted creative leaders, Robbie has long worked his quiet intuitive magic to connect his clients with their consumers.

KemperConnect is founded by blending EQ and a historical knowledge of creative advertising:

This process is yielding remarkable positive consumer feedback, not to mention an increase of business for his clients. Robbie has presented his creative at Healthcare conferences and workshops. While not a PhD., MBA or an MD – Robbie is a full fledged INTJ (introverted, intuitive, thinker, judger). In a field known for flamboyant extroverted creative leaders, Robbie has long worked his quiet intuitive magic to connect his clients with their consumers.